The Media Savvy Classroom
Competing With MTV and NINTENDO

Instructor - John Schaefer, Children's Media Workshop Director

An online course designed to empower teachers to use media technologies in their classrooms. Through the acquisition of real Media Literacy and Digital Technology skills educators will be able to use the language of popular culture to make learning interesting, relevant, and effective.

The average k-12 student participates in 5 hours and 29 minutes of media a day. Kaiser-Permanente Study 1999 (http://www.kff.org/content/1999/1535/ )

The objective of the course is to span the Media Divide – the vast gap between those who make media and bombard our children with it mostly in the interest of commercial gain, and the opportunity that new digital technologies present for educators to create content rich, substantive media experiences that can be used in the classroom.

Overcoming techno-phobia and resistance among educators to use new technologies is a major benefit of the course. This is accomplished by starting with a known media experience (video) and then inviting educators to expand into digital as a natural progression to accomplish their own relevant teaching goals.

This course begins with learning the basic concepts of Media Literacy, the most overlooked important skill set in the world of K-12 education. Understanding how to interpret media messages and make critical decisions about them is a prerequisite for active 21st Century citizenship. Educators will learn how to deconstruct media and teach these skills to their students.

The course will then introduce the latest user-friendly digital technologies. These become powerful tools in the hands of the committed media literate educational professional.

This is a hands-on, eyes and ears on, learning experience (we’re still working on taste and smell). The course includes classroom activities and experimentation as an integral part of the learning process. It will be enjoyable – nothing is more fun than learning and teaching newly acquired skills to others.

Please note that this online course adheres to a "best teaching practices" structure that values individual attention, feedback, and participation. Participants will be pioneers helping to define this new paradigm.


Time Frame: 3 to 4 Weeks

Prerequisites / Materials:
Internet Access
VCR
Mac or PC (welcome to the screwy world of cross platform)
Access to a digital camera or digital camcorder is helpful


Course Outline

Section 1

Media Literacy, The Media and the Message, Deconstructing the Media

Media As Language
Proliferation – the studies
Digital Technology In The Real World Classroom
Online Resources
Video Deconstruction Activity



Section 2

Using Digital Media To Communicate, Images and E-mail

Classroom Feedback from Section 1
Visual Literacy – the grammar and syntax
E-mail as a media rich communication
Attachments
Controlling Output – Resolution (pixels vs. pixies)
Communicating with Images Activity


Section 3

Creating and Using Media Rich Classroom Learning Activities

Feedback/Critique from Section 2
Designing and implementing a classroom lesson plan using digital media
Resources - an introduction to useful applications
PowerPoint - presentations
Photoshop – image editing
GoLive, Dreamweaver, and Flash – making web sites
Quicktime, Media Player – viewing images & movies
imovie, Pinnacle Studio – digital video editing
Design and Implement a Classroom Lesson Plan Activity
Lesson Plan Critique and Feedback
Next Steps – what you need and where to get it
Teacher Community Resources